Archive | Articles RSS feed for this section

The Basics Of Conceptualization In Character Design

July 2, 2010 | Thoughts & Words By Sneh Roy | 14 Comments

The Basics Of Conceptualization In Character Design

Earlier this year, I started a self project. I called it Project 365 Vector Characters. Even as a child, I was always doodling wacky creatures and animals in my sketch pad. I would give them names and assign funny attributes to them. After discovering the joy that is Illustrator a couple of years ago, it

Importance Of Questionnaires In Logo Design And 7 Fantastic Resources

June 21, 2010 | Thoughts & Words By Sneh Roy | 12 Comments

Importance Of Questionnaires In Logo Design And 7 Fantastic Resources

  The internet makes the world go around, literally. Because of it, geography is no longer a barrier in commissioning and delivering work created in digital format. Whether it is a website, a logo, a poster or a short film; more and more people are reaching beyond their local confines to seek talent that might

Hey You! Get Out Of Your Comfort Zone!

May 31, 2010 | Thoughts & Words By Sneh Roy | 9 Comments

Hey You! Get Out Of Your Comfort Zone!

There is a motivational poster in my gym. On most days it stares straight at me when I am killing myself on the treadmill. It reads, "Just when you think you have reached your limit … push harder!" and that keeps me going. For almost 15 years, I lived happily in my comfort zone, safe

Have You Been On A Design Walkabout Lately?

April 7, 2010 | Thoughts & Words By Sneh Roy | 17 Comments

Have You Been On A Design Walkabout Lately?

It is hard to live in Australia and miss the word "Walkabout" especially since it is more of a sentiment and refers to an Aboriginal rite of passage for young adolescent males. They spend a few months in the wilderness, living in harmony with nature, discovering their land on their journey to adulthood. A "Design

15 Fresh Logo Design Processes That Teach Volumes

March 1, 2010 | Thoughts & Words By Sneh Roy | 41 Comments

15 Fresh Logo Design Processes That Teach Volumes

In the past few months, I have read quite a few logo design processes and stowed them away in my mind for a post just like this one. Barring the ones I remembered from the top of my head, I googled the words "logo design process", "brand creation process", "rebranding case studies" and a few