15 Fresh Logo Design Processes That Teach Volumes

March 1, 2010 | Thoughts & Words By Sneh Roy | 41 Comments

In the past few months, I have read quite a few logo design processes and stowed them away in my mind for a post just like this one. Barring the ones I remembered from the top of my head, I googled the words "logo design process", "brand creation process", "rebranding case studies" and a few other permutations and combinations. I then spent the better part of the day on most of the search results that were generated and which caught my attention straightaway. There are so many different ways of logging a thought process, some people use a lot of visuals while others use a lot of words. Moleskin sketches dominate these processes and give you an insight into what was and could have been. Although most processes are quite similar to each other, first starting with the client’s brief and defining a goal, before moving onto the brainstorming and sketching and culminating in the different variations presented and chosen, it is amazing what you will pick up and learn from all of them. All designers operate in a unique manner, a style and process that they are comfortable with and which generates the maximum productivity for them. A little peek into these different methodologies opens up your eyes to possible new techniques and methods you might not have explored yet.

Today I will share 15 such logo design and identity creation processes that I found extremely interesting and fresh from the perspective of a designer who doesn’t want to know "how to create a complex illustrative mark in vector" but rather wants to follow the chain of thoughts of other designers and see how their minds work and ultimately  end up creating beautiful logos. What I picked up from these processes that now has my curiosity piqued and I want to explore further?

Mood Boards | Dot Grid Books | Custom Logotypes | Traditional Art And It’s Influences

Have a read, maybe you’ll pick up something you didn’t know about, just like me.

1. Dache’s Logo Design Process For WebMynd

Logo Process 1

 

2. The Bounty Bev Logo Design Process

Logo Process 2

 

3. Happycry Branding Process

Logo Process 3

 

4. A Complete Logo Design Process For An Eco Green Logo

Logo Process 4

 

5. Branding Ian Matteson

Logo Process 5

 

6. inSyndia Logo Design Process

Logo Process 6

 

7. Sponsr Logo Design Process By Helvetic Brands

Logo Process 7

 

8. Undersea Productions Rebrand Process By Siah Design

Logo Process 8

 

9. The ibbt Rebrand Process

Logo Process 9

 

10. Squared Eye Branding Process Designed By Able | Squared Eye Website

Logo Process 10

 

11. Identity Design Process For A Personal Rebranding

Logo Process 11

 

12. The Re-Branding Of A Company Case Study

Logo Process 12

 

13. Step By Step Logo Design Process For Metro Aviation

Logo Process 13

 

14. Dissecting The Logo Design Process By Angela Ferraro Fanning

Logo Process 14

 

15. Creating A Logotype – Belochi Rangel Case Study

Logo Process 15


Thoughts & Words By Sneh Roy


Sneh Roy is a web designer/content developer by day and the creative force behind LBOI by night. She is also the co-founder of Stars We Love and Cook Republic. With coffee running through her veins, she enthusiastically battles each day, one design at a time! Connect with her on Twitter.


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41 Responses to “15 Fresh Logo Design Processes That Teach Volumes”

  1. Vidit Kothari 01. Mar, 2010 at 9:52 PM #

    For amateurs like me, this is so helpful!

    Thank You so much!!!

    :)

  2. Vidit Kothari 01. Mar, 2010 at 10:01 PM #

    Sorry, but after going through each of them, I wanted to thank ONCE AGAIN.

    THANK YOU so much!!!
    Vidit Kothari´s last blog ..viditkothari: RT @smashingshare: The Ultimate Collection Of Brilliant Web Design Tutorials http://bit.ly/avsMGy My ComLuv Profile

  3. Melody 02. Mar, 2010 at 2:09 AM #

    I’ve always loved how logo designers show the full process of their design..seems like other design/tutorial sites forget to cover the purpose of designs they create.
    Melody´s last blog ..Twinup Of The Month: Twittercrush, February 10? My ComLuv Profile

  4. Hian Battiston 02. Mar, 2010 at 2:22 AM #

    Relly nice logos!
    Hian Battiston´s last blog ..Onde encontrar Inspiração My ComLuv Profile

  5. Nikhil 02. Mar, 2010 at 2:54 AM #

    Awesome,
    these sketches made me to visit the awesome design processes..
    Thanks Sneh for great collection.
    Nikhil´s last blog ..How to Create Beautiful Minimalist WordPress Theme in Photoshop My ComLuv Profile

  6. Abdussalam 02. Mar, 2010 at 3:06 AM #

    Thanks for this post!! This is gonna be helpful :)
    Abdussalam´s last blog ..Desktop Wallpaper Calendar: March 2010 My ComLuv Profile

  7. Duane Kinsey 02. Mar, 2010 at 9:01 AM #

    Always great to see how others go about designing logos.
    There is no real right or wrong way to go about designing a logo – as long as your have a process (a method to the madness).
    Many of these I haven’t see before, so thanks for sharing!
    Duane Kinsey´s last blog ..23 Ways to Run a More Environmentally Sustainable Design Business My ComLuv Profile

  8. @mbi 02. Mar, 2010 at 3:29 PM #

    not that impressive to be frank

    @

  9. Lam Nguyen 02. Mar, 2010 at 7:12 PM #

    Pretty useful for me cause I’m new on branding and logo :) I’m quite don’t have any way to start with it. You guys who work on branding identity look are awesome.! Surely bookmark this post for further needs.
    Lam Nguyen´s last blog ..Quick Tip: Highlight Author Comments in WordPress – The Right Way My ComLuv Profile

  10. shoaib hussain 02. Mar, 2010 at 10:23 PM #

    though m currently not into logo d’signin stuff ,but this is surely going in my BM .thnx a lot
    shoaib hussain´s last blog ..Windows 7 Tip-Change logon Background Image My ComLuv Profile

  11. Rondal 03. Mar, 2010 at 1:57 AM #

    Thanks for sharing, Sneh. For me, these glimpes in to the process are often more inspiring than the actual result. Really gets the creative fire burning in my belly. Mmm… roasted logo design, that hits the spot. :)

  12. Nikunj Tamboli 03. Mar, 2010 at 2:44 AM #

    Really cool logo for inspiration
    Nikunj Tamboli´s last blog ..Best Document Sharing Websites You Need To Know My ComLuv Profile

  13. nedi 03. Mar, 2010 at 4:55 PM #

    Great! I love how simple yet so creative these are.

  14. Logo Design Monster 04. Mar, 2010 at 6:12 AM #

    I have seen a few of these resources but not all so I am very pleased to have found my way here. Thank you very much for sharing this. There is an excellent selection of logo tutorials so this should keep me busy for a day or two. Great post, really like the design of this website too.
    Logo Design Monster´s last undefined ..If you register your site for free at My ComLuv Profile

  15. Sidharth 05. Mar, 2010 at 8:58 PM #

    Simple yet suttle . :)
    Sidharth´s last blog ..Cyber Warfare is Reality My ComLuv Profile

  16. Benedikte 07. Mar, 2010 at 6:53 AM #

    Thanks for including my design process of the IBBT logo!
    Benedikte´s last blog ..The redesign process of the IBBT logo My ComLuv Profile

  17. SimonScho 08. Mar, 2010 at 8:57 PM #

    Really good list, Sponsr one my favourite.

    You missed one of the better ones posted recently however: http://www.chopeh.com/blog/logo-design-start-to-finish/

  18. Tim- 08. Mar, 2010 at 11:01 PM #

    thank you for that!

  19. Tidy Design 09. Mar, 2010 at 8:47 AM #

    Cooool, I like the Squared Eye designs! A nice selection :D

  20. SM 09. Mar, 2010 at 9:56 PM #

    Great collection. Thanks for shared
    SM´s last blog ..??? ???????? Google Buzz Feed ?? ???? ????/???? ?? 5 ???? My ComLuv Profile

  21. Divyesh Ardeshana 11. Mar, 2010 at 5:21 AM #

    gr8 work done by u:)
    really love it….
    thanks

  22. jabliny 27. Mar, 2010 at 4:54 PM #

    Hi,

    Great thoughts.
    I like this process of logo design.
    Thanks for sharing this processes that a good teach.

  23. cna training 29. Mar, 2010 at 8:57 AM #

    What a great resource!

  24. Neil 14. Apr, 2010 at 4:47 AM #

    I am slowly and steadily falling for your prowess in the Web and Culinary realms :)

    Keep on keepin on!!

  25. Jon 17. May, 2010 at 7:29 PM #

    Cool list. I especially liked the one on creating a logotype. Been trying to design a logo for myself and it was a disaster! I decided to use the professional services of an online logo design site instead (http://www.logodesignplanet.co.uk) and finally got the logo I wanted at an affordable price and fast too. Lesson learned. I’m not going to design a logo without any professional help though it’s fun. And liberating. Definitely. Haha.

  26. Brian 09. Jun, 2010 at 4:15 PM #

    A well designed logo can make or break someones business. But I’ve never seen a blog that’s actually walked you through the process of designing one yourself. I wish more people would be this liberal in showing others how its done.

  27. Matt 30. Jun, 2010 at 8:55 PM #

    A very insightful post. Cheers.

  28. Best Lip Plumper 11. Jul, 2010 at 10:09 AM #

    Hi there i personally like the squared eye design the best, thanks for the post though.
    Best Lip Plumper´s last blog ..Best Lip EnhancerMy ComLuv Profile

  29. adam trent 27. Jul, 2010 at 2:53 PM #

    interesting, I need to design a logo soon so this has been a really provoking read.
    adam trent´s last blog ..Cafe World Cheats – Cafe World Advantage updated Sun Jul 25 2010 9-18 pm CDTMy ComLuv Profile

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