In the past few months, I have read quite a few logo design processes and stowed them away in my mind for a post just like this one. Barring the ones I remembered from the top of my head, I googled the words "logo design process", "brand creation process", "rebranding case studies" and a few other permutations and combinations. I then spent the better part of the day on most of the search results that were generated and which caught my attention straightaway. There are so many different ways of logging a thought process, some people use a lot of visuals while others use a lot of words. Moleskin sketches dominate these processes and give you an insight into what was and could have been. Although most processes are quite similar to each other, first starting with the client’s brief and defining a goal, before moving onto the brainstorming and sketching and culminating in the different variations presented and chosen, it is amazing what you will pick up and learn from all of them. All designers operate in a unique manner, a style and process that they are comfortable with and which generates the maximum productivity for them. A little peek into these different methodologies opens up your eyes to possible new techniques and methods you might not have explored yet.
Today I will share 15 such logo design and identity creation processes that I found extremely interesting and fresh from the perspective of a designer who doesn’t want to know "how to create a complex illustrative mark in vector" but rather wants to follow the chain of thoughts of other designers and see how their minds work and ultimately end up creating beautiful logos. What I picked up from these processes that now has my curiosity piqued and I want to explore further?
Mood Boards | Dot Grid Books | Custom Logotypes | Traditional Art And It’s Influences
Have a read, maybe you’ll pick up something you didn’t know about, just like me.
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