Logo Hawk reporting for duty here on the Little Box Of Ideas Blog today. And she has an awesome roundup of branding and logo design news, resources and happenings from around the world for July 2009. There are some fantastic branding stories that caught the Hawk’s eye. Big companies are scrambling to rebrand, trying to outdo one another and in my honest opinion, totally missing the point of having a brand in the first place. One ingenius brand creator is reviving the old barter system and in turn increasing sales.
NEWS AND LAUNCHES
Nathan Rees Red Faced After Waratah Bungled In NSW Logo
The most poignant of all brand creation stories this month is the new logo for the state of NSW [New South Wales] in Australia. The state’s floral emblem, a Waratah was bungled and made into a lotus which was vehemently defended by the state’s Premier Nathan Rees. Oh what Shame! Designbay is running a rogue contest to rescue the NSW Government from this fiasco.
Melbourne’s New $240,000 Logo Unveiled
The city of Melbourne [yes, another branding story from down under] unveiled its modern, structural and hip logo this month which was developed at a whopping cost of $240,000. Sources say that $91,000 was spent on research. I wonder how many copies of the Logo Lounge Annuals did the firm buy with the research money because Melbourne’s new logo seems to have been built on Logo Designer Raja Sandhu’s Merchant Logix logo.
Banking Powerhouse ANZ Rolls Out New Global Logo
ANZ bank had a great logo. It was simple and it had energy. It looked fresh and modern, despite being old. Moreover, people related to it. But they had to go and do a "Pepsi" on it now, didn’t they? No, I haven’t had a bad day which is making me critique these rebrands unfavorably. They are just not up to the mark. The new ANZ logo is a lotus. Is it? You tell me! I see a man, I see a man even in the negative space. So there is man eating man … which is exactly what banks are doing. Maybe that was the creative process behind the logo when the designers developed it.
Will University Of Waterloo Logo Survive?
A very interesting post on the Brand New Blog about the recent rebrand of the University Of Waterloo in Ontario, Canada and the subsequent "Burn The Witch At The Stake" comments by the students via facebook. I for one actually quite like the logo. There is a youthful quality about it, it speaks to me of power, progress, technology, class and gumption.
Yahoo Unveils New Home Page
Yahoo’s logo on the home page is purple!
How To Beat Recession With Logo Design Barter!
Jenna Zilincar of M Studios is beating the recession by starting a barter system. She designs logo and creates brands in return for services the clients have to offer. In doing that, not only is she helping clients pressed for money start off somewhere, she has also managed to increase her sales. What a smart lady!
The Logo Factory Logo Gets A Facelift
Steve Douglas over at the Logo Factory has been mulling over the rebrand of his brand for a while now. This month he unveiled his new logo, a cog off the old one with a story to boot. What an awesome rebrand, strong, modern and very well done!
FUEL YOUR BRANDING Website Launches
July saw the Fuel Network’s exciting launch of a website dedicated to Branding. It is a new website, but already has a few good articles on it.
Brand Expert Robert McGuire’s Interview on LBOI
Robert McGuire of McGuire Design talks about his design roots, his logos and what should aspire new logo designers. Interviewed by yours truly.
Interview With Logo Designer Paul Rand
David Airey has posted a very insightful 3-part video interview of Paul Rand, the creator of iconic logos such as IBM, UPS, ABC, Westinghouse and more.
A Chat With Lord Of The Logos Greg Grigoriou Of Van Paul
Greg Grigoriou talks about logo inspiration and how media awareness affects the designer in you.
CONTESTS AND BOOK RELEASES
WOLDA 2009 IS NOW OPEN
Entries for the Worldwide Logo Design Annual for 2009 are now open. Enter Now!
Logo Submissions Needed With Helvetica Moleskin Giveaway
Graham Smith calls for logo submissions to be included for Part 10 of the Logo Design Series.
LogoLounge 5 Book Releases
Volume 5 of the acclaimed series features 2000 swanky logos from brand creators all around the world. Have you got your copy yet?
RESOURCES INSPIRATIONS AND LISTS
54 Brilliant Wordplay Logos For Inspiration
A fun and awesome roundup of logos that play on a word for maximum effect!
25 Monkey Logos For Inspiration
A roundup of logo design built on monkeys.
Brand A Brander Logo Exercise
A fun logo exercise where logo designers rebrand each other.
Logo Designers First And Last
Logo designers share their very first and their most recent logos.
Logo Design Roundup Part 9 – How Logo Desiners Brand Themselves
Graham Smith’s ongoing Logo Design Series has the 9th roundup where he showcases brand creators and their own logos which they use to brand their own business.
80 Creative And Well Designed Logos
Hongkiat Blog shares some well designed logos.
Subscribe Via Rss
Never miss a freebie or some creative inspiration!