Green is the new black! Look around you and you will see words like eco, earth, organic, sustainability, recycle and reuse being used at an alarming rate. It is almost as if everyone has suddenly developed a conscience, which is not a bad thing at all. The media is largely responsible for fueling this collective awareness. The media puts the pressure on companies and consumers alike, dictating that green is good and that accepting ecological responsibility will be good for not only our present but also for the future of the earth. As a result, designers have started facilitating these requirements in their visuals and we see a lot of green designs out there. Today, I am rounding up some fantastic green logos. These have a message and it is pretty simple. Be kind to this earth and its bounties and it will not die on you.
As far as the actual design goes, the first thing that comes to mind when you say eco is a leaf. Having said that, a good designer can use a basic simple element of nature and turn it into something fantastic. Incorporating a green theme in a logo is simple, but using elements from the superset of "Nature" and making it interesting, meaningful and impactful while retaining the raw, organic nature of the message being projected is hard. The logos that are featured here bring something different to the ecological pool of logos. Using leaves effectively with a great type treatment is powerful but what is truly creative is digging deeper in the dirt and combining fascinating elements of recycled paper, jute, soil, flowers, textures, tendrils and browns to convey the same idea … a little bit differently.
Some of these logos are viable identities for many companies, some are purely fictional waiting to be snapped up by an enterpreneur whereas some are defunct ideas or unapproved drafts. A few of them aren’t pushing an environmental cause at all, but still deserved a mention because of all the fantastic eco and organic themed inspiration they provide.
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