The first time I heard the word line art was in 1998 at a web development studio where Nick and I used to spend our college breaks, working on projects. I was instantly intrigued and fascinated by it. Line art is a style of graphics that consists of distinct straight or curved lines placed against a white or plain background. The graphic is essentially made up of just strokes and there are no fills or gradients applied. There are various techniques of creating line art graphics, the most compelling and challenging being the monoline technique where a single, continuous line is stretched into submission to create a recognizable, beautiful piece of artwork.
Line art logos are more difficult to master because they are not rescued by color or a solid form. Using line art in logos and branding is a skill that a lot of designers have mastered to a hilt. Lovers of minimalistic logos will appreciate the sparse nature of a line art logo in conveying the brand message effectively. I have rounded up some great line art logos for your inspiration today. Most of them are open designs, the lines usually end in white space and don’t form an enclosed shape. A few are continuos designs, undulating beautifully without a break to form a masterpiece. There are sharp angles and curves and a variety of stroke weights all paired perfectly with some good typography.
As a rule, I provide a line art version of the logo to all my clients as they might utilize it for engraving, embossing and transfering to unusual mediums. Do you do that as well? Have you designed a purely line art logo like the ones showcased here? What were your biggest challenges in doing so? Please leave a comment and share your design/story.
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