Whenever I have started an online personal project, after the initial research on the viability of my idea, I have always begun with the logo. We all know that a planned, well informed and structured approach to starting a business begins with a unique identity that sets you apart in this brand conscious society where chaos reigns on a regular basis. What happens if you launch a venture with a brilliantly functional website that is well received but has no purposeful identifying mark? How do things work if you’ve got yourself a logo that everyone is talking about but you don’t care very much about having a web presence? Do you spend more time researching a logo designer or a website development company? Today my question to you is,
"Is A Logo Or Website More Important For Your Business?"
After you have researched and outlined your business model, would a logo or would a website be the next logical step? Why do you think one is more important over the other? Have you ever had to make a choice to pick one over the other? How has it affected you and your business?
I am a logo designer to the core and I would probably brand our holiday activities, certain parts of our home, create logos for our kids and important events and occasions if I am not kept in check. So going by that alone, I would say that a "logo" is more important for a business than its website. Having said that, 10 years ago when we launched a website that grew exponentially over the years, we didn’t give its logo much thought. Despite having no unique identity, the website became extremely popular and generated a lot of interest and a lot of revenue. In retrospect, when I look back at that time now, I wish we had branded it formally and rightfully. It would have been that much more identifiable now.
In my opinion, a logo trumps over a website for any business. When we have a business idea, a brainwave, a startup dream; it is very easy to get carried away and rush things. "Do it before someone else does!" your mind tells you. "Just put a name together, slap on a clipart and get the ball rolling!" it goads you on. "The website is going to cost heaps of money, so better save up on your logo costs because you really shouldn’t be paying to get a logo made or wasting your own time on it!" your brain advises you. So we rush things in our race to get there first, to land that first client, to make that inaugural sale. But in doing so, we are being extremely short sighted. We turn away a long term relationship for a quick one night stand. I have made that very same mistake every single time I launched a website until LBOI happened. Now I truly believe in giving a business the respect it deserves. And I educate my clients on the importance of having a unique identity, tirelessly.
When a child is born, you don’t slap on a designer nappy, put on stylish headgear, call it "B" and shove it in front of the world to announce its arrival. Then why do you do it for your business? The local electrician in our suburb doesn’t have a logo and yet has a booming business. So whats the need? All I can say is that I forget his name and remember the name from the catchy logo of the "other electrician" for whom I search on Google and call every time I have wiring issues.So, I pick the logo. I have learnt from my mistakes and I have learnt to take it slow and do what is right. I feel a logo is vital and an absolute must for any business. The website follows. I am sure there are many who will agree with me and there will be many who believe otherwise. Please join in the discussion and leave your thoughts for someone may read them and take heed from them. Tell us about your experience and tell us what you picked or what would be more important to you before you set sail on your new venture. Logo or Website?
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